GEN SASAKI

Freeride Skier ─ Niseko, Japan

From Niseko to the world. And to the future.

Leader of BONZ ─ The Freeride Experience

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01Story

Born in a village of snow.
Raised by the mountain.

Born and raised in Niseko, Hokkaido. He grew up skiing freely on his home mountain, went on to represent Japan in Slopestyle and Big Air World Cups, became Japan's freeride champion, and was the first Japanese skier to appear in a Matchstick Productions film ─ the pinnacle of ski cinema.

In 2024 he released the first-ever Japanese signature goggle from SMITH and joined blackcrows. As the leader of the freeride collective Bonz, based in Niseko, he continues to pursue skiing as expression, beyond competition.

NISEKO

Home, born & raised

No.1

Japan freeride champion

1st

Japanese in MSP films / SMITH signature

In Japanese, "arigatai" (gratitude) is written as "hard to have."
Hardship itself is what turns into gratitude.

His Words

Portrait of Gen Sasaki

Roots

Born in Niseko, Hokkaido (1995). His home mountain was his first teacher.

Japan

Represented Japan in Slopestyle & Big Air World Cups.

Films

First Japanese skier in Matchstick Productions films ─ twice. Also featured in Heart Films projects.

2024

First Japanese signature model from SMITH. Joined blackcrows.

2026

Won Ski Men Best Trick at Swatch Nines ─ held in Japan for the first time, in his hometown Niseko. Landed a quad backflip. Announced his latest film, VOLCANO.

02Niseko Local

A local of the village
the world comes to.

Every winter, skiers from all over the world gather in Niseko.
At the foot of Mt. Yotei falls snow lighter than anywhere else on earth ─ the powder that taught the world the word "JAPOW."

Because he was born and raised here, there are stories only he can tell:
the beauty of Japanese snow, a life lived with the mountain,
and the next generation of freeride skiing growing out of this village.

From Niseko to the world. From Niseko to the future.
This platform is where it all gets told.

03Bonz

BONZ

The Freeride Experience

Bonz is a creative collective of professionals from across ski disciplines, connected by "FREE RIDE" ─ and Gen Sasaki is its leader. Eight active pro riders and a crew of visionary film and photo creators shape the future of Japanese freeride skiing through the nationwide screening tour "THE FREERIDE EXPERIENCE," the freeride competition "Bonz CUP," and next-generation sessions.

GEN SASAKI
DAICHI MOTOKI
MASORI FUJII
SHUN HIRAYAMA
TAKASHI KOYAMA
YOSUKE FUJII
TENRA KATSUNO
DAICHI FURUYA

04Latest Project

Under the snow, a volcano.

The first film born from this platform. Together with filmmaker Tatsuya Yamagishi, Gen pours everything he has built into one short film ─ premiering in 2026.

Ski Film Project 2026 ─ Debut Work

VOLCANO

The one you challenge is yourself.

Gen Sasaki × Tatsuya Yamagishi. The Best Trick award at Swatch Nines held in his hometown Niseko, a quad backflip landed on a super-sized kicker ─ the film captures not just the "eruption," but the years of unseen work beneath it.

05Films

The riding lives on, on film.

The works leading up to VOLCANO ─ from the official YouTube channel.

GRAIN

Gen Sasaki × Tatsu Yamagishi ─ Previous Work

Gen Is Back

Documentary

GRAIN, the previous film made with Tatsu Yamagishi, and Gen Is Back, a documentary of his return ─ all of Gen's riding and journey is published on the official YouTube channel.

06Magazine

Recording Niseko, in a local's words.

Ski life in Niseko, the culture of a village where the world gathers, and the future of freeride skiing ─ published as a digital magazine, from a local's point of view.

* Magazine articles are currently available in Japanese. English editions are coming soon.

07Partners

Brands behind the challenge.

blackcrows SMITH OYUKI Haglöfs ABS HIRAFU GoPro SIDAS OFIB

08Contact

Join the challenge.

For sponsorship, media and film screening inquiries, feel free to get in touch.

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